Good website design is basically your best shot at getting a good first impression from users that visit your website for the first time. First impressions are not just for the face to face interactions: a user can determine a lot just based on what your website even looks like, and if you want to look as though you have a respectable business or that you are an intelligent and trustful blogger, then you need a website that exemplifies that kind of portrayal. You also need to be able to get traffic to your website (this kind of goal is called search engine optimization), and if this sounds like it’s a lot to juggle with all the other things that you got going on in your life, then maybe it’s time to think about hiring a web developer. Yes, you may think that it will cost you a lot of money versus doing it on your own, but considering all of the tiny details that take up the general area of web design, it’s important not to cut the life of your blog or your business short and go ahead with the hire. He or she will be able to take a lot off your own hands this way.
Recent advancement in technology has opened up several different opportunities for users to access the Internet, so when it comes to website design, it’s very important right now to consider responsive web design. They are accessing the Internet using tablets and smartphones, which means that there are several different screen sizes that are trying to get a hold of your website, and your website will not adapt to the ways of the responsive web design, then it’s going to alienate mobile users because your website will be so much harder to navigate in.
The reason for that is really based on the theory of visual hierarchy. The way we read English is from left to right, and from top to bottom. Since we read in that way, we are conditioned to look at a website page from the top left corner first, and then we look towards the right and downward after the fact. Because of this, you will want your most important links and information on the top left corner of a traditional website. Your logo also goes here. After that, you will want links either on the left-hand side of the page in a downward column, or across the top of the page going right. Sometimes having links on a right-hand column works, but it needs to be obvious in order to grab the attention of the viewer, as they start losing focus and attention as they continue downward through reading the page.
This kind of visual hierarchy is meant for a traditional website, so it doesn’t work as well on a tablet or a smartphone, where there is not room to scroll the page towards the right. Usually, a website is adapted into a mobile device viewing by having everything completely scroll downward. In order to avoid cluttering up your mobile page, your links will need to be interactive, where they pop up a menu as the finger taps on it. Your logo will be placed on the top, with a pop up menu right under it, and then your content afterwards. It goes in an order where the most important information is placed there and the less important ones following under it. The viewer takes a completely scroll down perspective on a tablet and smartphone, in other words. If you do not have a responsive website, then the user has no choice but to zoom in on the traditional web page on their tablet or smartphone, and browse for their information that way, which makes it hard for them.
When it comes to getting readership, we as a people are becoming distrustful and wary of advertisements. This is why it’s important to think about hiring a digital marketing agency. When you are trying to reach out to customers and keeping them active on your site, it is helpful to start a blog for your website, with posts that will generate positive feelings about subjects that are relatable to your subject. When readers keep coming back for your blog updates, you become more successful and the more hits and the better stats your website will get. Using blogs to your advantage this way is called content marketing, in which writers link to business and services through these genuine blogs in a subtle way. This keeps your business in the mind of the viewers as they associate your services based on the subject they are reading about. This is the upcoming way of advertising, and the point of the whole system is to keep your search engine optimization up, which is where search engines determine your website to be important based on the number of hits it gets.