Comments on: Emasculation on Super Bowl Sunday

By: Holly Wood

Holly Wood — Mon, 06 Feb 2012 19:10:32 +0000

The appeal of these commercials is that they reinforce masculinity by bolstering the illusion that being a man doesn’t take much effort–look at all these horrible men that you are superior to for just sitting on that couch watching football! You are wearing pants!!!! You are not skinny!!! You don’t have a girlfriend, so you’re better off than that guy who does because, dammit, women are bitches, amirite?!

It’s the new era of effortless masculinity, where sitting at home on your couch watching sports is praised as rebellious act and men are applauded for doing no more than not being the worse men on earth.

By: h

Fri, 11 Feb 2011 14:18:01 +0000

f*ck OFF it is not women’s fault, men and women not each other’s fucking enemies you shallow bigot, you are reinforcing sexist stereotypes.
Women don’t want to control men, we just want equality
How do you think women feel about being objectified and placed into one of two categories – hot or not, because if you’re hot good for you, you get to be sexually harassed and then, because you’re attractive or outgoing, you must be asking for it and enjoy the attention and so it’s your own fault, and good luck getting people to see past your appearance. You only got the job/connections/guy because you have double D’s, right? Not because you speak three languages and have two degrees.
Or if you’re not hot… you must be a man hating lesbian who sits at home eating ice cream from the tub and not shaving, otherwise why aren’t you trying harder to ‘get a man’ as if that is the point of your existence? They only hired you because let’s face it, the boss is married and we can’t have him running off with the secretary! Best appear to be ethical by hiring a women, but make sure it’s one who’s unattractive so she won’t go off and leave us to get married and have kids!

And god forbid another man sees womens’ plight and identifies as pro-equality or feminist, he must be gay. Because you can’t respect women and find them sexually attractive at the same time!!!

HEAVY SARCASM
how about you blame the patriarchal structure of our society and the way people reinforce it every day without realising, for your “emasculation”, instead of pointing the finger at “women” and while you’re at it, if you’re so afraid of women being controlling and crazy (obviously I’m not doing a good job of convincing you otherwise, possibly because I consider you to be a lost cause…) why don’t you just forget about it all and have sex with your girlfriend?

what’s that? you don’t have one?
I know, right?

By: paul b.

paul b. — Sun, 21 Mar 2010 01:48:54 +0000

nice round up of commercials here. my question these days is how absurdist masculinity tries to both blame women for men’s problems while also trying to escape critical thought with “i’m just joking” being the refrain. little help?
i wrote about Man’s Last Stand also my blog:
http://www.mascmag.com/Masculinity/dodge-cars-now-in-automatic-and-double-standard.html